A Basic Healthcare Competitive Analysis – Four Steps Toward a Stronger Market...
You know who your competition is if you are working in a hospital. Whether you are in healthcare marketing or physician relations, you know about the competition. You have heard so much, you have a...
View ArticleCreating a Healthcare Marketing Budget
Creating a Healthcare Marketing Budget – The Most Rational Method Forgive my blog-cation. It was not completely intentional. There was a death in my extended family and that set solid planning on...
View ArticleHow well do you employ technology to assist in developing your consumer...
For many medical practices and hospital departments, technology can sometimes be a frustration and trying to tame it is often left to the IT workers. But don’t let prior experiences or...
View ArticleCreating Relationship Value through the Patient Experience (Part 3 of 5)
How high have you set the bar of satisfaction for the patient experience? Here are what some other healthcare organizations are saying on their websites, this January (2010) about their view of the...
View ArticleCreating Relationship Value: Do You Treat Your Patients Differently Than the...
If you are a hospital marketer, you might be thinking, as you ponder the title question, that you obviously treat your patients differently because you have different service lines or have an amazing...
View ArticleWho Are Your Connectors?
Who is spreading your idea? Seth Godin asked this question in a recent blog post. Seth makes the point that in order for ideas to spread, there has to be conveyances for that spreading. Too often in...
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